L'Oreal INOA

The Ugly Truth Behind the Flowers

L’Oreal Product Diversion

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L'Oreal INOA Product DiversionAccording to a recent article in Bella Sugar (one of Sugar Inc.’s beauty publications), L’Oreal has recently re-released a permanent natural hair color product as a professional only salon product whose predecessor was previously sold for many years “over the counter” at retail stores everywhere.  The L’oreal product formerly known as Natural Match was pulled off the shelves within weeks of L’oreal beginning marketing its “Salon Exclusive” and “Professional Only” product called INOA (Innovative No ammonia).

This is just another example of Salon Product Diversion by L’Oreal. We have seen it before. We will no doubt see it again. We just have to wonder how long Salon Professionals in the United States of America will allow this French company to continually take advantage of them?


Written by salonhaircolor

November 28, 2010 at 3:30 am

Posted in Uncategorized

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