L'Oreal INOA

The Ugly Truth Behind the Flowers

The Truth About L’Oreal INOA

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LOreal INOA ReviewsThe L’Oreal INOA (named INOA for “Innovative No Ammonia”) line is advertised as a revolutionary new breakthrough in hair color that does not contain any ammonia.  A simple read of the ingredients of several products in the line, including their pre and post shampoo, reveals that the line actually contains very high levels of “Ammonia Hydroxide”.  If you look “Ammonia Hydroxide” up on Wikipedia, the first line explains that this is simply ammonia water.

This is an inexcusable irresponsible act of false advertising that puts salon professionals in the culpable predicament of unwittingly putting their clients at great personal health risk.  Many people are allergic to ammonia and would have severe allergic reactions if exposed to it.  L’Oreal does not demonstrate any care for such clients because they know that they are not responsible, the hairdresser is.  A hair stylist, as a licensed professional, is responsible for the products they chose to use on their clients regardless of what the product manufacturer claims.  This, quite simply, is L’Oreal’s way to make money off of feeble minded hair stylists during an otherwise slow recession.

LOreal Inoa ReviewIt should not be surprising that the French Company L’Oreal announced INOA was a major catalyst to its success in 2010 (http://www.loreal-finance.com/eng/news-release/sales-at-september-30-2010-724.htm).  This should be an embarrassment to all salon professionals as a shinning example of big beauty taking advantage of us!

L’Oreal should be held accountable for their inexcusable lack of integrity.  However, in the United States, neither the FDA (Food and Drug Administration) or OSHA (Occupational Safety and Health Administration) regulate cosmetics or hair care products.  The only way to hold them accountable is if enough salon professionals stop using their products.


Written by salonhaircolor

November 28, 2010 at 3:32 am

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